CARNET TRAVEL
To launch its luxury online city guides, Carnet approached me to produce a printed "passport" to the most important venues for arts, shopping, nightlife, etc., included free with the guide's subscription. All city guides are edited by a fictional character named Eva, who gives subscribers up-to-the-minute insider information.
When I began this project, Carnet didn't really
have a designed logo or branded image. I
designed Carnet's identity and conceived a tag line to position the
company's guiding principle: Carnet guides make quality travel uncomplicated.
Carnet's
target audience is women between between 30 and 55 years of age.
The abbreviated logo and wallpaper create
visual continuity throughout the Web site.
I also worked closely with Company Agenda, a leading New York PR agency, to develop the press materials below.
